"The Law of
Massive Action = Massive Results"
by Gerhard Cronje
There
is still some time to kick that marketing system of yours into high
gear and make this your most profitable year ever. I would like to ask
you a big favor. If you are struggling to get your phone ringing with
motivated sellers calling you then you might be guilty of lacking
focus.
Do this.
If you have been marketing for a while then look back at the actions
and marketing strategies that have supplied you with your most deals
and or qualified leads in the past.
Write Down the Top
Three
Now, disregard all the marketing that you are doing at present and just
focus on implementing these 3 strategies. Have you ever heard of the
80/20 principle? Of all the marketing efforts that you are putting
forth - only 20% of certain efforts are producing your best results.
Does it not make sense to focus on the small percentage of effective
activities that are giving you your best results
Absolutely!
Let me give you an example.
Mr. Investor Has the
Following Monthly Marketing Budget:
$200 per month on bandit signs = 10 leads
$300 per month on classified ads = 5 leads
3 birddogs, $0 per month = 6 leads
$500 per month direct mail = 12 leads
$0 for 2 assistants knocking on doors of pre-foreclosures = 1 deal per
month.
From the above figures, we can detract that the most effective cost per
lead is as a result from bandit signs, knocking on doors of
pre-foreclosures and birddogs. If Mr. Investor is smart he needs to
double his efforts on these strategies and spend less or no money on
all the other strategies.
His New Marketing
Plan Would Then Look Like This:
$400 per month on bandit signs.
6 birddogs seeking deals ( find 3 new ones).
4 assistants knocking on doors of pre-foreclosures( find 2 new ones).
By doing this he should get double the leads he was getting before from
his previous actions and he has slashed his marketing expenses by $600
per month.
His goal should be through the law of "Massive Action = Massive
Results" to double his efforts every 3 months and constantly put money
back into his marketing from real estate profits to exponentially grow
his business.
Whenever I review my mentoring students marketing plans it is always
very clear that they lack focus and do not capitalize on the strategies
that have given them their best results in the past.
Learn from the mistakes from others and make this your best year ever.
